Q: How do I get on the first page of Google?A: Marketers and small business owners share one common dream – to show up on the first page of Google. This is highly understandable since 75% of internet users never bother scrolling past the first page. However, it may not be enough to aim high: you need to aim higher. If you want to get impressive results, the top spot is the best place to be.
Why Bother Getting on the First Page?It takes strategic work and dedication to rank high in the search engine results, more so if we’re talking about Google, but the rewards are well worth it. By getting on the first page, you can expect to:
- Gain more brand exposure and increase credibility.
- Capture higher search traffic volume and clickthrough rate.
- Build your audience and generate more leads.
- Earn customers’ trust and increase engagement.
How Can You Get on Top of Google Search Results?No one said it would be easy, but you can improve your Google rankings by focusing on SEO, PPC, and Google’s Local Pack.
Search Engine Optimization (SEO)Let’s face it. It may be difficult to rank organically for popular industry keywords since you’ll be getting head-to-head with bigger, more established websites. Does this mean you’re doomed? Well, not exactly, but you need to be more creative in your approach. How do you do it? Here are some tips to consider.
- Publish great content more often: blogs, slide decks, social posts, videos, images, web pages
- Optimize content using long-tail keywords and keep searching for new key phrases.
- Drive high-value links back to your site.
- Audit meta-data, including title and meta description.
- Keep page URLs short.
Pay Per Click (PPC)Google Ads is a great way to grow your business since it produces the same results as SEO, only faster. Admittedly, you’ll have to put some money in running your campaigns and need to know what you’re doing, but it can definitely help you achieve your goal. If you want to learn more about Google Ads, watch this video tutorial series. However, if you want to get better results without the steep learning curve, let an expert run your Google Ad campaigns for you.
Google Local PackWhen targeting a local audience, don’t ignore what Google Local Pack can do for your business. If you’re not familiar with it, the Local Pack is a map-shaped feature that displays local businesses related to your audience’s query. Since it appears at the top of the first SERP, it gives your company’s online presence a significant boost and helps internet users find your company NAP data (name, address, phone number). With proper planning and implementation, these three strategies can improve your ranking and even get your business on the first page of Google. If you need help, contact me for a complimentary marketing strategy session.
In SummaryQ: How do I get on the first page of Google? A: SEO / PPC / Local Pack
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