Can healthcare digital marketing help you attract more patients to your practice?
Absolutely! With 77% of patients conducting an online search before scheduling a doctor’s appointment, healthcare professionals should start using effective digital marketing tactics to improve their patient acquisition strategy. How do you do this? Consider these tips to engage your target audience and ensure the continued growth of your medical practice.
3 Highly Effective Healthcare Digital Marketing Tactics
- Optimize for search. People depend largely on search engines, especially when it comes to making important decisions like choosing a healthcare provider. One particular study indicated that search engines are three times more effective than any other sources in driving visitors to hospital sites. Quite impressive, right? So, if you want to attract more leads and convert them to patients, make sure your target audience can find you online – and give them a superb digital user experience while you’re at it!
- Create video content. You can’t go wrong with videos. With 45% of all people watching at least one hour of video every single day, you can effectively reach and engage more of your target audience by offering highly informative video content. Need more convincing? Further studies show that videos are quite effective in driving website traffic, generating leads, and increasing sales.
- Use social media. Social media plays an important role in your overall digital marketing plan. While some healthcare practitioners don’t give it much thought, a well-planned social media strategy can help you grow your practice while engaging both present and potential patients. The figures say it all: 80% of Americans rely on social media when searching for specific health information and 41% confirmed that it influenced their decision of which hospital or physician to choose for care.
Don’t get left behind.
If you want to grow your practice, encourage patient engagement and loyalty, and drive better care, you need to implement an effective digital marketing strategy NOW. If you don’t know how to do it or simply don’t have the time, Contact Me for a complimentary marketing strategy session and we’ll help you achieve your goal!