How to Be a Great Mentor What does it take to be an effective mentor and why should you even consider it? Even if you don’t do it for a living or don’t imagine seeing yourself mentoring another person, there are several good reasons why you consider taking on the role. Mentoring works both ways. While there is no question that your mentee gains valuable…
Startups and COVID-19: Keeping Up with the Trends As the coronavirus pandemic continues disrupting lives and creating havoc all over the world, everyone would expect that the business sector would take a direct hit and everything would soon come to a screeching halt. While this prediction proved to be fairly accurate in the quarter immediately following the coronavirus outbreak, the country is now witnessing an unprecedented…
7 Trends that Beacon the Biggest Wealth Transfer in History: Are You Ready for It? 2020 marks the beginning of a new era, setting the stage for one of the biggest wealth transfers the world has ever seen. According to Forbes.com, this massive exchange of wealth is expected to take place in the next three years. Generally, there are three main types of wealth transfers….
Why Your Company Needs Social Media Marketing Why bother marketing your business on social media? Isn’t it just a waste of time? What good would it do? If you’re still not into social media or are not making the most of your social media presence, you’re missing out on a lot of things. For one, you may be leaving a lot of money on the…
Why Your Company Needs Pay-Per-Click (PPC) If you’re a small business owner, there are several good reasons why you should consider including pay-per-click or PPC advertising in your marketing mix. Here are some of them. It allows you to reach your target audience. Since PPC ads only show up when a user makes an online search using the keywords you’ve bid on, you can be…
Why Your Company Needs Search Engine Optimization (SEO) Search engine optimization or SEO plays an important role in your business. Perhaps you already know it by now but are not exactly sure what good it can do for your brand. As an entrepreneur in Atlanta with years of experience managing an award-winning marketing agency, I can give you a quick rundown of how SEO can…
Elements of a Great Web Design What makes a great website design and why should you care enough to get down to the nitty-gritty of things? If you’re a business owner, not paying attention to your website can literally drive you to failure. After all, it is undeniably one of the most important and most powerful tools you can use to promote your business and…
How to Do a Competitor Analysis Preparing a competitor analysis is not an easy task so why bother? Why would you put your time and energy into it when there are other business matters that clearly need your attention? Before starting my marketing agency in Atlanta, GA, those were the questions that I often asked myself. Well, the answer is really quite simple. Competitor analysis…
How to Generate More Leads for Your Business By now, you probably realized that lead generation plays a significant role in the success of your business. Flashy advertisements and aggressive sales pitches may have been effective a few years back but they no longer mesmerize customers. Those days are gone forever. What should you do if these tactics no longer work? The answer: Focus on…
How to Pivot Your Business after Covid-19 In an instant, the coronavirus pandemic changed our world in a way no one ever imagined. As a result, most businesses suffered a major blow and are experiencing a significant decrease in revenue. While the economy is slowly reopening across the country, experts at the McKinsey Global Institute and Oxford Economics predict that it would take up to…
