Top 5 Mistakes Small Business Owners Make with Their Online Presence Since a strong digital presence helps consumers find businesses online, small businesses simply can’t afford to ignore the importance of establishing their online presence. With 97% of consumers using the internet to find businesses online, can you imagine how much money you’re leaving on the table by not having a professional business website and/or…
In this episode of From The Bottom To The Top, we’ll talk about Finance through the lens of Farming, Culture, Faith, & Sports. Joining us is Daniel Evans with Evans & Company. This program is sponsored by The Mauldin Group, a leading provider of Internet Marketing Services for companies nationwide. If you’re looking to get the right message, to the right people, at the right time, reach out to their team for…
Benefits of Joining a Mastermind Group What is a mastermind group and why should you seriously consider joining one? Basically, a mastermind group is a group of four to eight like-minded professionals (or maybe more) that regularly meets to brainstorm ideas, create accountability, and provide each other with much needed support and encouragement. Also known as peer advisory board or personal board of advisors, a…
Top 7 Reasons Why Women Struggle to Grow Their Business (and what to do about it)! The number of female entrepreneurs continues to grow at an impressive rate. While the US Census Bureau reported that 19.9% of all firms in the country are owned and operated by women entrepreneurs in 2018, a survey conducted by the Small Business Trends revealed that 31% of small businesses…
In this episode of From The Bottom To The Top, we’ll talk about Support for Parents of Complex Kids. Joining us is Elaine Taylor-Klaus with Impact Parents. This program is sponsored by The Mauldin Group, a leading provider of Internet Marketing Services for companies nationwide. Get your free parenting guide from Elaine at www.impactparents.com/bonnie
The competition for skilled, resourceful, and eager employees is as high as ever. Large organizations have the advantage of a Human Resource Department to keep them compliant, but what about small businesses? How do we stay up-to-date with the latest government regulations when we don’t have an HR department? Small businesses face considerable challenges navigating employee acquisition, compensation, and benefits. Unfortunately, small business owners aren’t…
Wouldn’t we all like to Quantum Leap into success? The dream is that one marketing campaign, phone call, or contact will create a vast increase in our business and Voila! We’ve arrived. But that isn’t how our careers or business development works. If you recall the popular television show Quantum Leap from the late ’90s, you’ll remember that the central character created a time travel…
Your brand’s message plus the right media is marketing gold, except there is one problem. Most CEOs aren’t taught the golden rule of media – Data Tells, Stories Sell In today’s competitive marketing landscape, business leaders must prepare to deliver a captivating brand story in 30 second sound bites. Attracting clients, business partners, and talent depends on communicating your brand’s story and culture in a…
Direct Response Targeted Marketing Traditional marketing may still be effective in raising brand awareness, building relationships, and promoting brand image in the long-term but if you want to quickly generate leads or convert prospects into customers now, using direct response targeted marketing tactics may just be what you need. What is Direct Response Targeted Marketing (DRTM)? Basically, direct response marketing is a marketing technique designed…
How I Use the Scientific Method for Marketing my Clients How do I constantly deliver objective, data-driven results for my clients? The answer is really quite simple: I use the scientific method in designing and implementing marketing campaigns. If you’re not familiar on what the scientific method is all about and how it figures in marketing, the American Merriam Webster dictionary defines the concept as…
