How to Do a Competitor Analysis Preparing a competitor analysis is not an easy task so why bother? Why would you put your time and energy into it when there are other business matters that clearly need your attention? Well, the answer is really quite simple. Competitor analysis can provide you with valuable consumer insights that can help you make more informed decisions and allow…
How to Generate More Leads for Your Business By now, you probably realized that lead generation plays a significant role in the success of your business. Flashy advertisements and aggressive sales pitches may have been effective a few years back but they no longer mesmerize customers. Those days are gone forever. What should you do if these tactics no longer work? The answer: Focus on…
How to Pivot Your Business after Covid-19 In an instant, the coronavirus pandemic changed our world in a way no one ever imagined. As a result, most businesses suffered a major blow and are experiencing a significant decrease in revenue. While the economy is slowly reopening across the country, experts at the McKinsey Global Institute and Oxford Economics predict that it would take up to…
How to Do Market Research: A Quick and Easy Guide You think you have a viable business idea and a product (or service) bound to make it big in the market. So, before anyone beats you to it and steal your golden opportunity, you decided to put everything into motion. But, wait. Are you sure you’re in the right direction? Well, you cannot be sure…
How To Increase Your Patient Referrals And Rally Back For The Pandemic Slump Growing your patient list can be a time-consuming and complex task. Yet for healthcare providers, it is crucial to keep new patients coming in. Unfortunately, the Covid-19 pandemic has hit many medical practices hard with as much as a 50% drop in daily patient visits. That is why patient referrals are becoming…
Can healthcare digital marketing help you attract more patients to your practice? Absolutely! With 77% of patients conducting an online search before scheduling a doctor’s appointment, healthcare professionals should start using effective digital marketing tactics to improve their patient acquisition strategy. How do you do this? Consider these tips to engage your target audience and ensure the continued growth of your medical practice. 3 Highly…
Conversion Rate Optimization: How to Get More Conversions from Paid Ads Running a pay-per-click (PPC) campaign is one of the easiest and most straightforward ways to generate qualified traffic to your website, raise brand awareness, and drive conversions – if you know how to do it right. Otherwise, you may be fighting a losing battle, and throwing away good money in the process. No one…
Q: How do I get on the first page of Google? A: Marketers and small business owners share one common dream – to show up on the first page of Google. This is highly understandable since 75% of internet users never bother scrolling past the first page. However, it may not be enough to aim high: you need to aim higher. If you want to…
