Blog

From The Top To The Bottom – Interview with Dana Neiger

The competition for skilled, resourceful, and eager employees is as high as ever. Large organizations have the advantage of a Human Resource Department to keep them compliant, but what about small businesses? How do we stay up-to-date with the latest government regulations when we don’t have an HR department? Small businesses face considerable challenges navigating employee acquisition, compensation, and benefits. Unfortunately, small business owners aren’t…

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From The Top To The Bottom – Interview with Frank Carlisi

Wouldn’t we all like to Quantum Leap into success? The dream is that one marketing campaign, phone call, or contact will create a vast increase in our business and Voila! We’ve arrived. But that isn’t how our careers or business development works. If you recall the popular television show Quantum Leap from the late ’90s, you’ll remember that the central character created a time travel…

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From The Top To The Bottom – Interview with Lynn Smith

Your brand’s message plus the right media is marketing gold, except there is one problem. Most CEOs aren’t taught the golden rule of media – Data Tells, Stories Sell In today’s competitive marketing landscape, business leaders must prepare to deliver a captivating brand story in 30 second sound bites. Attracting clients, business partners, and talent depends on communicating your brand’s story and culture in a…

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Direct Response Targeted Marketing

Direct Response Targeted Marketing Traditional marketing may still be effective in raising brand awareness, building relationships, and promoting brand image in the long-term but if you want to quickly generate leads or convert prospects into customers now, using direct response targeted marketing tactics may just be what you need. What is Direct Response Targeted Marketing (DRTM)? Basically, direct response marketing is a marketing technique designed…

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How I Use the Scientific Method for Marketing my Clients

How I Use the Scientific Method for Marketing my Clients How do I constantly deliver objective, data-driven results for my clients? The answer is really quite simple: I use the scientific method in designing and implementing marketing campaigns. If you’re not familiar on what the scientific method is all about and how it figures in marketing, the American Merriam Webster dictionary defines the concept as…

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Announcing a new season of our business podcast: “From the Bottom to the Top”.

PRESS RELEASE: Announcing a new season of our business podcast: “From the Bottom to the Top”. Bonnie Mauldin, business consultant and CEO of the Mauldin Group in Atlanta, Georgia, is a small business advocate dedicated to interviewing leaders and innovators to help both businesses and individuals succeed. The “From the Bottom to the Top” podcast invites listeners into thought provoking conversations on how we can…

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5 Good Reasons Why You Need to Hire a Business Coach

5 Good Reasons Why You Need to Hire a Business Coach Getting a business off the ground and running or expanding current operations is never easy. No one said it would. During these extremely challenging times, you’ll need all the help and support you can get to achieve your goal. And that’s precisely why you need a capable business coach in your team. Admittedly, hiring…

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Local Business Spotlight – Sandy Grigsby, Confidence Catalyst

Audio Title: show_11985242_2021_08_20_17_12_25 Audio Duration: 0:42:10 Number of Speakers: 2                                                                                                   Transcript   [You’re listening to From the Bottom to the Top, the show about how to bring your business to the top in sales, productivity and profits, coming to you from the Mauldin Group Studio. Here’s your host, Ms. Bonnie “Rainmaker” Mauldin.] Bonnie Mauldin: Hey, hey, hey. Thanks for listening to the show today….

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How to Network to Grow Your Business

How to Network to Grow Your Business When done right, business networking can open up a world of endless possibilities. After all, having the right connections can be the key to uncovering exciting new opportunities, ideas, and insights. It can also play a significant role in advancing your career, launching a startup, or growing your business. Unfortunately, most people still don’t get it right. Some…

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The 4 Ps of Marketing (Explained)

The 4 Ps of Marketing (Explained) What are the 4 Ps of marketing and why should you even care? If you currently own a business or dream of having one someday, you need to understand how this works. What are the 4 Ps of Marketing? Basically, the four Ps stand for Product, Price, Place, and Promotion, the four major pillars of a solid marketing strategy….

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