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Direct Response Targeted Marketing

Direct Response Targeted Marketing Traditional marketing may still be effective in raising brand awareness, building relationships, and promoting brand image in the long-term but if you want to quickly generate leads or convert prospects into customers now, using direct response targeted marketing tactics may just be what you need. What is Direct Response Targeted Marketing (DRTM)? Basically, direct response marketing is a marketing technique designed…

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How I Use the Scientific Method for Marketing my Clients

How I Use the Scientific Method for Marketing my Clients How do I constantly deliver objective, data-driven results for my clients? The answer is really quite simple: I use the scientific method in designing and implementing marketing campaigns. If you’re not familiar on what the scientific method is all about and how it figures in marketing, the American Merriam Webster dictionary defines the concept as…

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Announcing a new season of our business podcast: “From the Bottom to the Top”.

PRESS RELEASE: Announcing a new season of our business podcast: “From the Bottom to the Top”. Bonnie Mauldin, business consultant and CEO of the Mauldin Group in Atlanta, Georgia, is a small business advocate dedicated to interviewing leaders and innovators to help both businesses and individuals succeed. The “From the Bottom to the Top” podcast invites listeners into thought provoking conversations on how we can…

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5 Good Reasons Why You Need to Hire a Business Coach

5 Good Reasons Why You Need to Hire a Business Coach Getting a business off the ground and running or expanding current operations is never easy. No one said it would. During these extremely challenging times, you’ll need all the help and support you can get to achieve your goal. And that’s precisely why you need a capable business coach in your team. Admittedly, hiring…

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Local Business Spotlight – Sandy Grigsby, Confidence Catalyst

Audio Title: show_11985242_2021_08_20_17_12_25 Audio Duration: 0:42:10 Number of Speakers: 2                                                                                                   Transcript   [You’re listening to From the Bottom to the Top, the show about how to bring your business to the top in sales, productivity and profits, coming to you from the Mauldin Group Studio. Here’s your host, Ms. Bonnie “Rainmaker” Mauldin.] Bonnie Mauldin: Hey, hey, hey. Thanks for listening to the show today….

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How to Network to Grow Your Business

How to Network to Grow Your Business When done right, business networking can open up a world of endless possibilities. After all, having the right connections can be the key to uncovering exciting new opportunities, ideas, and insights. It can also play a significant role in advancing your career, launching a startup, or growing your business. Unfortunately, most people still don’t get it right. Some…

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The 4 Ps of Marketing (Explained)

The 4 Ps of Marketing (Explained) What are the 4 Ps of marketing and why should you even care? If you currently own a business or dream of having one someday, you need to understand how this works. What are the 4 Ps of Marketing? Basically, the four Ps stand for Product, Price, Place, and Promotion, the four major pillars of a solid marketing strategy….

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Local Business Owner Bonnie Mauldin Named to NSBA Leadership Council

PRESS RELEASE FOR IMMEDIATE RELEASE For more information, contact: Tel: 678-846-2306 Email: info@themauldingroup.com Contact: Bonnie Mauldin Local Business Owner Bonnie Mauldin Named to NSBA Leadership Council Atlanta, GA (February1, 2021) – Bonnie Mauldin, Atlanta business owner and digital marketing influencer, has been selected to serve on the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization and operates on…

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How to Be a Great Mentor

How to Be a Great Mentor What does it take to be an effective mentor and why should you even consider it? Even if you don’t do it for a living or don’t imagine seeing yourself mentoring another person, there are several good reasons why you consider taking on the role. Mentoring works both ways. While there is no question that your mentee gains valuable…

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Startups and COVID-19: Keeping Up with the Trends

Startups and COVID-19: Keeping Up with the Trends As the coronavirus pandemic continues disrupting lives and creating havoc all over the world, everyone would expect that the business sector would take a direct hit and everything would soon come to a screeching halt. While this prediction proved to be fairly accurate in the quarter immediately following the coronavirus outbreak, the country is now witnessing an unprecedented…

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