Blog

Why Your Company Needs Pay-Per-Click (PPC)

Why Your Company Needs Pay-Per-Click (PPC) If you’re a small business owner, there are several good reasons why you should consider including pay-per-click or PPC advertising in your marketing mix. Here are some of them. It allows you to reach your target audience. Since PPC ads only show up when a user makes an online search using the keywords you’ve bid on, you can be…

Read More

Why Your Company Needs Search Engine Optimization (SEO)

Why Your Company Needs Search Engine Optimization (SEO) Search engine optimization or SEO plays an important role in your business. Perhaps you already know it by now but are not exactly sure what good it can do for your brand. As an entrepreneur in Atlanta with years of experience managing an award-winning marketing agency, I can give you a quick rundown of how SEO can…

Read More

Elements of a Great Web Design

Elements of a Great Web Design What makes a great website design and why should you care enough to get down to the nitty-gritty of things? If you’re a business owner, not paying attention to your website can literally drive you to failure. After all, it is undeniably one of the most important and most powerful tools you can use to promote your business and…

Read More

How to Do a Competitor Analysis

How to Do a Competitor Analysis Preparing a competitor analysis is not an easy task so why bother? Why would you put your time and energy into it when there are other business matters that clearly need your attention? Before starting my marketing agency in Atlanta, GA, those were the questions that I often asked myself. Well, the answer is really quite simple. Competitor analysis…

Read More

How to Generate More Leads for Your Business

How to Generate More Leads for Your Business By now, you probably realized that lead generation plays a significant role in the success of your business. Flashy advertisements and aggressive sales pitches may have been effective a few years back but they no longer mesmerize customers. Those days are gone forever. What should you do if these tactics no longer work? The answer: Focus on…

Read More

How to Pivot Your Business after Covid-19

How to Pivot Your Business after Covid-19 In an instant, the coronavirus pandemic changed our world in a way no one ever imagined. As a result, most businesses suffered a major blow and are experiencing a significant decrease in revenue. While the economy is slowly reopening across the country, experts at the McKinsey Global Institute and Oxford Economics predict that it would take up to…

Read More

How to Do Market Research: A Quick and Easy Guide

Your Business Coach in Atlanta, GA Talks about Market Research How to Do Market Research: A Quick and Easy Guide You think you have a viable business idea and a product (or service) bound to make it big in the market. So, before anyone beats you to it and steal your golden opportunity, you decided to put everything into motion. But, wait. Are you sure…

Read More

How To Increase Your Patient Referrals And Rally Back From The Pandemic Slump

How To Increase Your Patient Referrals And Rally Back For The Pandemic Slump Growing your patient list can be a time-consuming and complex task. Yet for healthcare providers, it is crucial to keep new patients coming in.  Unfortunately, the Covid-19 pandemic has hit many medical practices hard with as much as a 50% drop in daily patient visits.  That is why patient referrals are becoming…

Read More

How to get more patients for your medical practice

Your Experienced Atlanta Female Speaker Talks about Strategies for Your Practice Can healthcare digital marketing help you attract more patients to your practice? Absolutely! With 77% of patients conducting an online search before scheduling a doctor’s appointment, healthcare professionals should start using effective digital marketing tactics to improve their patient acquisition strategy. How do you do this? Consider these tips to engage your target audience…

Read More

Conversion Rate Optimization: How to Get More Conversions from Paid Ads

Conversion Rate Optimization: How to Get More Conversions from Paid Ads Running a pay-per-click (PPC) campaign is one of the easiest and most straightforward ways to generate qualified traffic to your website, raise brand awareness, and drive conversions – if you know how to do it right. Otherwise, you may be fighting a losing battle, and throwing away good money in the process. No one…

Read More