How to Streamline Your Sales Process and Close Deals
It really boils down to this…does your sales process help you learn more about your buyers’ needs so you can make the sale? If not, then it’s time for a reboot. Winning businesses know how to streamline their sales process and close deals.
How does a sales process work?
In general terms, a sales process entails several steps, from scoping out customers to building your sales team to making the sale. But, it’s not as simple as that.
Think of your sales process as beginning a new business relationship with each prospective customer. Does your sales process involve:
- A comprehensive system for finding your ideal customer using business profiles, marketing and other data?
- Setting realistic and do-able benchmarks for your sales team?
- Educating your customer on how your products and services provide quality and timely solutions to their needs?
- A sales force ready to listen to the customer and overcome any objections?
- Engaging the customer and making the sale?
Pitching and winning
How’s your pitch—that is, your sales pitch? A good sales pitch is the difference between clocking that sale and blowing another great opportunity. Whether you’re making an “elevator pitch” in person or sending an email, a text or leaving a voicemail; your pitch should be short and to the point. It should ask a question that resonates with your potential customer. Your pitch should be focused and leave the customer wanting to learn more. Finally, you need to make that follow up call.
Do all this and you will win that sale. More than that, you’ll have a customer for life!
