New Age B2B Marketing Strategies
For almost 72% of United States businesses, B2B transactions are critical for profitability. Yet for many companies both small and large, B2B marketing is an obstacle rather than a viable tool for their sales funnel. Marketing Influencer and multi-business owner, Bonnie Mauldin, has not only mastered B2B marketing but now offers a program to train businesses on harnessing the dynamic power of B2B.
The stumbling block for many businesses when approaching B2B is that they are operating on the old standard for the traditional, “Mother May I” gatekeeper scenario. The sales rep contacts a prospect, shares a pitch with the gatekeeper and hopes that the presentation will filter up to the decision maker. Most often, this results in wasted time eventual burnout of a company’s sales team.