In the film, Glengarry Glenn Ross, the top sales guy beats his team over the head with the mantra, “ABC — Always Be Closing.” For years, salespeople have lived by this creed.
In this digital age, it’s not always easy to get close enough to your customer to overcome objections. Maybe it’s time to try something new. Learn how to replace the “ABC” of selling with a more effective system.
Learn to build relationships.
The most successful businesses benefit from long-term relationships with their clients and vendors. If your sales are lagging, consider beefing up your sales strategy and process.
Are you:
- rewarding the customer’s loyalty? Discounts, incentives, loyalty programs are all ways to keep the customer happy and always coming back for more.
- delivering a great customer experience with superb service and products?
- highlighting what works with a customer testimonial? Testimonials are powerful because the customer can talk in glowing terms about why they love your brand.
- using your marketing data effectively? Knowing your customer and their needs can result in better, more effective products and services from your brand.
Seek and you will find great salespeople!
It’s hard for the average person to accept rejection over and over again. So when you’re looking for salespeople; build a no-fail system that weeds out the losers.
Great salespeople:
- flip rejection by focusing on the positive and really listening to the customer’s concerns.
- show confidence and are always ready to make that sale.
- express honesty and a never-give-up attitude.
- know how to use the marketing data and sales tools.
21st century business challenges take adventurous, multifaceted thinking to overcome. Create the sales system that wins!
Let’s get started!
If you would like support with building out the sales process for your company, please contact us to schedule a consultation, and subscribe to my newsletter To The Top at www.BonnieMauldin.com/Subscribe.