A Small Business’s Owner Thought on Pay-Per-Click (PPC)
Why Your Company Needs PPC
If you’re a small business owner, there are several good reasons why you should consider including pay-per-click or PPC advertising in your marketing mix. Here are some of them.
It allows you to reach your target audience.
Since PPC ads only show up when a user makes an online search using the keywords you’ve bid on, you can be sure that anyone who sees your ad has some degree of interest in your offer. Additionally, PPC ads give you a certain degree of control on where and when the ads appear, allowing you to maximize your exposure to your target audience and increasing your clickthrough and conversion rates.
It can drive traffic to your site – fast!
While search engine optimization (SEO) tactics work in attracting organic traffic to your site, it may take months or even years to get the results you need. With PPC, however, you don’t have to wait. Your business website can get that elusive traffic and start getting clicks as soon as you set your campaign.
It promotes brand awareness.
PPC ads can effectively introduce your brand to your target audience. If you’re a new business, people may not be aware of your brand yet but as soon as they search for related keywords, your ads will start showing up on the search results.
It can help drive profit.
Compared to other forms of advertising, PPC ads offer a high return on investment (ROI) since it gives you the freedom to set how much you pay for every click. And since you simply need to maintain a high Quality Score (an estimate of the quality of your ads, keywords, and landing pages) to get on the top of the search results (yes, you don’t have to outbid your competitors!), it gives new and small businesses the chance to level the playing field.
It provides measurable results.
You can use a variety of tools (e.g. Google Analytics, Google Adwords, Wordstream, etc.) to track and monitor your results. This can help you identify your best-performing ads, the number of clicks, and how much you’ve spent so you can easily adjust your campaigns for maximum results. As a small business owner myself, I cannot stress enough the importance of PPC to my company.
PPC advertising is an important component of your digital marketing strategy that can help you achieve your business goals, but if you’re not up to the task or don’t have the time to do it on your own, consider outsourcing it to a credible digital marketing agency. Let us help you get the results you need. Contact me for a complimentary marketing strategy session today.