BOOKS
Books By Bonnie Mauldin
Our Mission is to Foster a Nation of Readers, Leaders and Experts
Business Development Training 101
It is disheartening to know that 20% of small businesses fail in the first year of operation, 30% in the second year, and 50% in the fifth year (data obtained from the U.S. Bureau of Labor Statistics).
However, by taking the Business Development Bootcamp and putting all the knowledge and skills you learn into action, we can assure you––you will have a higher chance of accomplishing your business goals.
Think of this course like training in a military bootcamp. We will be providing you with all the skills you need to successfully start, grow, and scale your business. Here, we will be training you for success.
The workbook gives a solid foundation of the underlying principles involved in implementing an effective sales and marketing strategy that we know bears real results.
Look Before You Leap
Starting a business is not for the faint of heart. It requires dedication, hard work, and a willingness to take risks. But with the right planning and preparation, you can increase your chances of success and avoid common pitfalls. This book will provide you with the knowledge and tools you need to make informed decisions and take your first steps towards starting your own business.
Whether you’re a first-time entrepreneur or an experienced business owner looking to start a new venture, “Look Before You Leap” is an essential read. It provides a step-by-step guide to the process of starting a business and offers valuable insights and practical advice on how to increase your chances of success. So, if you’re ready to take the leap and start your own business, be sure to read this book first. 
Harmonic Messaging
While communications campaigns may differ in their objectives (e.g., converting visitors, building brand awareness, etc.), they should all have one component in common: aligning your marketing channels to present a unified marketing “front.”
If your marketing channels are players, consider your harmonic marketing campaign to be the coach in charge of directing the plays and helping your channels function as a unified—not disparate—system. In a nutshell, as a team. It’s also more effective to run harmonic campaigns compared to different campaigns on individual channels.Harmonic campaigns are impactful for several reasons:
- They reach a broader audience than a single marketing channel.
- They have a higher likelihood of being seen on multiple channels, thus keeping your brand top-of-mind and pushing visitors closer to conversion.
- They build trust with visitors, as they see a consistent message across multiple channels.
- They save you money, as assets can be shared and reused for different marketing channels, and, depending on your campaign, customers can help you market your product or service.